Delivered is not seen
Your platform reports delivered because the receiving server accepted the message. Spam folder, filtered, and deprioritised all count as delivered. The number cannot see the folder.
For creators and course businesses
Your launch emailswere never seen.
A launch is a two-week window with no second chance. If your list stopped receiving you three months ago, the offer never got a fair test, and the conclusion you drew from it was wrong.
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LitInboxes is an email deliverability monitoring platform for businesses and agencies that depend on email for revenue, customer communication, or client results.
The problem
Where it breaks for a creator
Every one of these is invisible in the dashboard you already look at.
The migration broke something quiet
Moving from Mailchimp to ConvertKit, Kajabi or Beehiiv rewrites your sending setup. A DKIM selector left behind or an SPF include dropped does not raise an error. It produces a slow decline.
One cold-list send costs you a quarter
Emailing people who have not opened in a year generates complaints and hits dead addresses. The damage attaches to your domain, and every send afterwards carries it.
Open rate stopped telling you anything
Apple Mail preloads images, so opens are inflated and no longer a deliverability signal. Decisions made on that number are guesses dressed as data.
You find out from a DM
Someone replies that they never got the last two emails, and you have no history to say when it started or what changed.
The fix
What LitInboxes does about it
You keep your platform. LitInboxes is the layer that tells you whether it is working.
- 01
A check on the day you migrate
Add the domain and scan it the day you change platforms. SPF, DKIM, DMARC, MTA-STS and BIMI are re-resolved every 6 hours afterwards, and a changed record raises an alert.
- 02
Score the email before the list gets it
Paste the launch email and get an Rspamd score with every triggered rule explained in plain language: image-heavy layouts, link ratios, trigger words, subject line problems, missing unsubscribe.
- 03
Clean the segment before you wake it
Syntax, MX and SMTP verification on the addresses you are about to reactivate, with role, disposable and catch-all flags, so you do not buy complaints and bounces.
- 04
Gmail's numbers, not your platform's
Connect Google Postmaster Tools and see the domain reputation and spam rate Gmail actually reports about you, tracked over time instead of checked in a panic.
- 05
History you can point at
Every check, listing and reputation snapshot is kept: 30 days on Starter, 6 months on Growing, 24 months on Pro. When something changed, you can see when.
In the product
Score, rules, fixes
The content analysis returns the Rspamd score, the rules that fired and what to change about each one. Not a mystery grade out of ten.
Security Scan
All PassedSPFValid
DKIMValid
DMARCEnforced
Blocklists0 / 24
Rspamd score
1.2
A content scan, as it looks in the app.
The numbers
The numbers that hold up
Four signals that do not depend on whether anyone opened anything.
Rspamd score
The content score a mail server would compute for the same message, with every rule that fired and why.
Bad looks likeAt or above 5, fix the content before the send.
Domain reputation in Postmaster
Gmail's own judgement of your domain, from Low to High, day by day.
Bad looks likeA slide to Low is the point where broadcasts start disappearing.
DMARC pass rate
Whether the mail your platform sends authenticates and aligns with your domain.
Bad looks likeA pass rate that drops right after a platform change means the migration is unfinished.
List quality
The share of your list that is deliverable, risky or invalid, from the verification cascade.
Bad looks likeMore than a few percent invalid means the list ages faster than you clean it.
The mechanism
What delivered actually means
Delivered means the receiving server accepted the message during the SMTP conversation. Everything that decides where it lands happens afterwards, inside the provider, and is never reported back to the sender. Spam folder, filtered, deprioritised and delivered-to-inbox all look identical from your platform's side of the connection.
That is why the useful signals are the ones providers do publish about you rather than about a single message: whether your mail authenticates and aligns, what Gmail reports as your domain reputation and spam rate in Postmaster Tools, whether you are on a blocklist that providers consult, and what a content filter scores your email at. Those are causes. Opens and delivered rates are symptoms, and one of them is now inflated by image preloading.
For a launch this changes the order of work. You cannot measure your way out of a problem on send day, because the numbers you can see will look normal. You fix the causes in the weeks before, and you keep a dated history so that if something does decline you can name the week it started instead of guessing at the offer.
Getting started
Your first twenty minutes
Do this once and the next launch starts from a known position.
- 01
Add the domain you send from
Not the website domain if they differ. Use the From address your platform actually sends with.
- 02
Run one scan and read the grade
It names every record that is missing, weak or misaligned, with the value to publish.
- 03
Score your next email
Paste the draft before you schedule it. Starter includes 15 analyses a month, which covers a launch sequence with revisions.
- 04
Verify the segment you plan to wake
Run the reactivation list through verification and remove what comes back invalid.
Starter, $14/mo
Check your setup before the next launch.
Honest limits
When LitInboxes is the wrong tool
Three things a creator might want that LitInboxes does not do.
- You want a tool that writes and sends the launch. Keep your platform. LitInboxes watches whether it is trusted.
- You want an inbox guarantee before a launch. No honest tool offers one.
- You want to know which subscriber saw which email. Providers do not publish per-recipient placement to anyone.
Questions
Questions from this crowd
Do you send my emails?
No. Keep ConvertKit, Kajabi, Beehiiv, MailerLite or whatever you use. LitInboxes watches whether what they send is authenticated, trusted and clean.
Can you guarantee my launch lands in the inbox?
No, and nobody can. Providers decide with signals that change. What you get is every signal you control, checked continuously, with the fix for each one.
I am not technical. Is the output readable?
It is a grade, a list of what is wrong, and the exact value to paste into DNS. If you would rather hand it to someone, the Email Revenue Leak Audit does the reading and reports back in plain English.
I moved platforms last year. Is it too late?
No. Reputation recovers once authentication is correct and the sending is clean. The first scan tells you what the migration left behind.
What should I use instead of open rate?
The spam rate and domain reputation Gmail reports in Postmaster Tools, your DMARC pass rate, blocklist state, and replies. Opens are inflated by image preloading and no longer carry deliverability signal.
How many content analyses does a launch need?
A five-email sequence usually takes eight to twelve runs with revisions. Starter includes 15 a month, Growing 75, Pro 300.
Starter, $14/mo
Check your setup before the next launch.
Other use cases
Ecommerce brands
Receipts, shipping updates and campaigns leave from different subdomains. When one drifts, support tickets tell you before your ESP does.
Read the use caseAgencies and consultants
Ten clients, ten DNS zones, no single answer to the Monday morning question: which of these is broken right now?
Read the use case
Related reading
- Why Is My Email Going to Spam? A Calm DiagnosticSpam placement is almost always an identity or reputation problem, not a wording problem. Work the causes in the order receivers actually weigh them.
- The CNIL Email Tracking Pixel Rule: What Changes on July 14, 2026France now treats email tracking pixels like cookies. From July 14, 2026, senders need prior consent to track opens and clicks. Here is how to comply.
Check your setup before the next launch.
Prefer someone else to read it? The Email Revenue Leak Audit reviews your domain, platform and recent campaigns and reports back in 24 to 48 hours.
14-day free trial on every plan. No credit card required, nothing is charged unless you choose a plan, cancel anytime.