Guides, deep dives, and updates on email deliverability, authentication, and building a bulletproof sending reputation.
Four signals drift without announcing it. Here is what each one means when it moves, the order to triage them in, and where a weekly pass stops being enough.
Read articleSpam placement is almost always an identity or reputation problem, not a wording problem. Work the causes in the order receivers actually weigh them.
Read articleFrance now treats email tracking pixels like cookies. From July 14, 2026, senders need prior consent to track opens and clicks. Here is how to comply.
Read articleA partner referred you. Allow a cookie so they get credit if you sign up?Details in ourprivacy policy.